Global Color Research

The home of Mix Publications, bringing you all the latest colour and design trend information!

Ease the wait with A Book’s stories on demand

We are loving the new A Book concept, created by ad agency BBDO for a popular Thai publisher to help promote their books to new readers.
Playing on the idea that we are bored while waiting in public places or in transit, A Book provides short stories or book synopses via SMS, stickers, a widget, place mats and, our personal favourite, a printout machine reminiscent of queue tickets.
Definitely something that could help ease the daily underground commute.


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This entry was posted on 26/11/2010 by and tagged , .


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